1. Home
  2. /
  3. About

About Rebelled

We build apps
that actually win

Rebelled is an app development agency for non-technical founders. We help you build a real product and turn it into a real business, not just ship code and wish you luck.

Why we exist

Too many founders get burned

Most app agencies operate the same way. They'll sell you a dream in the pitch, hand you off to a junior team you've never met, then deliver something that looks fine in a demo but falls apart the moment real users touch it. By the time you realise what happened, you're out of money and out of options.

Jarrod Macfarlane saw this play out over and over while working at another app agency. Talented founders with genuine ideas, getting let down by a model that prioritises volume over outcomes. The founders who succeeded were the ones who happened to get the right team and the right advice. Everyone else was left to figure it out alone.

Rebelled was built to fix that. We work exclusively with non-technical founders building consumer apps. We keep the team small, the communication direct, and the focus on what actually matters: building something people want, then helping you grow it.

The team

Small team, no layers

Jarrod Macfarlane, founder of Rebelled

Jarrod Macfarlane

Founder

Originally from New Zealand, based on the Gold Coast. Before starting Rebelled, Jarrod spent years building apps for fitness creators like Chontel Duncan, Claudia Dean, and Hannah Pearson at Appetiser. Deep experience across the Australian app development space, with a focus on consumer products that need to work at scale.

Alex Crowley, Product Lead at Rebelled

Alex Crowley

Product lead

Rebelled's first full-time hire. Alex owns the product side, making sure every feature decision connects back to the founder's business goals, not just a spec sheet. He's the bridge between what you want to build and what your users actually need.

How we work

Three phases, one goal

Every project moves through three phases. Each one has a clear outcome, so you always know where you are and what comes next.

01

Inception

Strategy and design. We validate your idea, define your audience, map your features, and design the product before a single line of code gets written.

02

Invention

Development. Your app gets built sprint by sprint with regular check-ins. You see working software every two weeks, not a surprise at the end.

03

Ascension

Growth. Post-launch support, iteration based on real user data, and the founder skills you need to turn downloads into revenue.

See the full process

What we believe

The rules we play by

Rebel thinking

The industry is full of bloated processes and safe decisions. We question defaults, cut the fat, and move with conviction. If everyone's doing it one way, that's usually the wrong way.

Speed as a feature

Slow kills startups. We ship fast, learn fast, and iterate fast. Not reckless, just relentless. Every week that passes without your product in market is a week wasted.

Quality you can feel

We don't cut corners to hit deadlines. The product needs to look right, feel right, and perform right on day one. Your users won't give you a second chance to make a first impression.

Brutal honesty

If your idea has a problem, we'll tell you before you spend money on it. If a feature won't move the needle, we'll say so. You're paying for our judgment, not just our hands.

Get started

Ready to build something worth building?

Book a free Game Plan session. We'll dig into your idea, your market, and what it would actually take to build it. No pitch deck required, no commitment.

Get your free Game Plan

30 minutes. No pressure. Just real talk about your app.