Mental health apps carry real responsibility. We help founders build products that are clinically thoughtful, privacy-first, and genuinely helpful.
No obligation. 45 minutes. We will talk through your product and flag the compliance considerations early.
Mental health apps are operating in a high-trust, high-stakes category. Users are sharing the most vulnerable parts of their lives and expecting the product to be safe, secure, and genuinely helpful. Getting the product wrong has consequences that go beyond a bad review.
The products that build real businesses in this space are the ones that stay in their lane. A mindfulness app that works well is more valuable than a therapy platform that half-works. We help you define exactly what your product is and is not, which makes it better for users and reduces regulatory risk.
Privacy is not optional in mental health tech. Users need to know their data is handled with care — what is collected, where it is stored, who can access it, and how it is used. We build privacy architecture into the product from the start, not as a policy document added after launch.
Safety features matter. Any mental health product that surfaces distress content needs clear pathways to professional help and emergency services. We design crisis escalation as a core part of the product, not as a legal disclaimer buried in the settings screen.
From mindfulness apps to therapy platforms, here is what we build most often in the mental health and wellbeing space.
We build guided meditation and mindfulness apps, mood tracking and journaling tools, therapist and counsellor booking platforms, corporate wellbeing programs, peer support communities, and self-directed mental health programs. The common requirement is that they all need to be built with safety, privacy, and clinical oversight in mind from the start.
A mental health app with mood tracking, content delivery, and subscription billing typically costs between $80,000 and $250,000. Apps that include live therapy sessions, crisis response features, or clinical integrations will sit at the higher end. We scope everything in Inception and give you a fixed price before development starts.
Mental health data is among the most sensitive personal information a person can share. We build with the Australian Privacy Act and the Australian Privacy Principles as the baseline, with specific attention to data minimisation, consent flows, and secure storage. We discuss your specific data model and risk profile during Inception.
It depends on the clinical claims you make and the intended purpose of the app. Apps that make diagnostic or therapeutic claims may be classified as a medical device under Australian law and require TGA registration. We help you understand where your product sits during Inception and connect you with regulatory advisors if needed.
Any mental health app that surfaces distress content needs clear crisis escalation pathways — links to Lifeline, SafeZone, or emergency services, and clear in-app messaging about what the product is and is not. We design these as core features, not afterthoughts, and work with your clinical advisors on what constitutes appropriate escalation.
A well-scoped mental health app typically takes 14 to 20 weeks from first call to launch. Apps with live session features, clinical workflows, or complex crisis management systems take longer. We build iteratively and prioritise the core engagement loop before adding clinical complexity.
We offer a free 45-minute Game Plan session for founders building in the mental health space. We will look at your product concept, the clinical and regulatory considerations, and give you an honest view of what it would take to build something safe and commercially viable.